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Tysons corner mac genius bar appointment
Tysons corner mac genius bar appointment











tysons corner mac genius bar appointment

Four days earlier, then CEO Steve Jobs briefed journalists-bloggers, bwahaha, no-across the way at upper-scale Tysons Galleria. I was there, covering the event for CNET News. In addition to enhancing Apple Store features, Ahrendts has re-organized the Apple Retail management team and increased communication with retail employees in the field by way of weekly video messages.Fifteen years ago today, the first Apple Store opened at Tysons Corner Center in McLean, Va. Ahrendts joined Apple in 2014 after being the long-time CEO of Burberry. Alongside design chief Jony Ive, Ahrendts is also working on a more substantial redesign of the Apple Retail Store. The new Concierge marks yet another significant retail experience change from Ahrendts, who has already introduced new employee attire, a new emphasis on China, and plans for selling and guarding the jewelry-like Apple Watch. Apple has piloted the updated process, dubbed by some employees as “the new customer journey,” in select markets on a small-scale in recent months.

tysons corner mac genius bar appointment

However, with the SMS-based system, realtime feedback and interactivity will be provided without the need for additional hardware.įor the time being, Apple Store Genius Bar appointments that are booked online will remain mostly unchanged and will not gain the text message-based system that will replace walk-in appointments.

tysons corner mac genius bar appointment

Apple Stores will operate essentially like restaurants that provide diners with pagers and wait times instead of holding empty tables while people are waiting. This will likely reduce crowding in the Apple Store and possibly fatigue from waiting customers. Multiple Apple employees have called the new feature one of the most significant changes to Apple Store operations in several years, as it allows customers to request support on the spot, shop elsewhere inside of the mall, and then return when the store is ready to service them.

  • 3) A final text message telling the customer that their technician is ready to help and where they can be located in the store.
  • 2) A text message telling the customer to start heading back to the Apple Store.
  • 1) An initial text message confirming the Genius Bar request and providing the wait time.
  • The customer then provides a phone number, which Apple uses to send three text messages with wait time updates: For example, a customer seeking an iPhone screen replacement will automatically be placed higher in the queue than a customer seeking help with a minor iCloud issue. Using a special algorithm, the application provides the customer a wait time based on issue priorities. Instead, a customer describes the issue to an Apple Store employee, who inputs the issue into an updated iPad application. This new program, spearheaded by Retail Senior Vice President Angela Ahrendts, moves away from the classic appointment model. Currently, a customer seeking Genius Bar assistance can walk into an Apple Retail Store, explain the issue to a check-in assistant, and get a specific time to return for an appointment… During the week of March 9th, Apple’s United States stores will launch a new initiative called “The new Concierge” that replaces traditional walk-in Genius Bar appointments. Apple will soon make a significant change to retail store Genius Bar appointments to improve the customer experience, according to several sources briefed on the upcoming shift.













    Tysons corner mac genius bar appointment